I’ve written before on this site about how companies like Netflix handle Big Data exceptionally well. To serve up customized video recommendations to over 30 million subscribers, many things need to happen. Recognition of the importance of data and massive investments in technology only get an organization so far. No company can succeed without the right type of people, and Netflix is no exception to this rule.
Check out the following Netflix job description for a Data Visualization Engineer – Operational Insight Team:
Role
We’re looking for a passionate, experienced Data Visualization Engineer who will own and build new, high-impact visualizations in our insight tools to make data both understandable and actionable.
Responsibilities
- Develop rich interactive graphics, data visualizations of “large” amount of structured data, preferably in-browser
- Work with an Information Architect/UX Designer and with multiple groups and members across reporting lines to design visual, analytical components within applications
A few things struck me about this job description. First, note here the emphasis on interactivity. Netflix understands that static dataviz only gets an organization so far. To really understand Big Data, it’s becoming important for employees to be ask better questions. In other words, the answer is not always obvious, much less linear. Building interactive tools allows users to find the signals in the noise.
Second, the job description demonstrates just how much Netflix appreciates the multidisciplinary nature of dataviz. This is not about creating tools for IT, HR, finance, or any one department. Increasingly, organizational lines are becoming blurred. Apple’s new corporate headquarters is circular for a reason, and Zappos’ CEO Tony Hsieh is following the same model with his company’s new building.)
Finally, Big Data and dataviz ideally help organizations realize valuable insights. It’s not about collecting as much data as possible. He with the most petabytes doesn’t win. Presenting data in a format that allows people to see what’s going on is paramount.
Simon Says
Despite its lead over its competition, Netflix understands the importance of keeping the foot on the pedal. By hiring new and talented folks, Netflix will put further distance between itself and others.
Silly is the organization that fails to recognize the cardinal importance of people. These days, data and technology alone are necessary but insufficient for long-term success.
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